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The inception of live streaming know-how has quickly modified the way in which in which sporting events are transmitted. The unauthorised retransmission of stay sports telecasts over the Internet has turn out to be one of the main issues in sports activities media, where broadcasters have lost billions of dollars’ worth of sports broadcasting contracts and sponsorship offers. The scale of this drawback has prompted critical hurt, each to sports activities rights-holders and to broadcasters. This article analyses how the concept of dwell streaming of reside sports has changed the legal landscape.