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In the realm of Search Engine Optimization (a one-time expense represented in the new cook top) and search Engine Marketing (an ongoing cost represented by part-time help), the old expression, "To make money, you want to spend money" applies.

Many webmasters, when starting out design a website, center on design, graphics, and far more of the flamboyant code to make a website pretty. Many webmasters write their content copy nearly as an afterthought.

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