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It's advised to target each page of charges, to use around ONE keyword only, and focus the page name, title, description, other relevant Meta tags, and the body content (copy) of that page around that keyword ONLY.

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You were also running campaigns in specific social bookmarking sites regular to boost certain keyphrases. For these campaigns you are usually getting 12 to 15 other users to vote up/ thumbs up/ review / talk about your content making that story hot.