How to Shop Online Shoppers

In comparison to shopping in physical stores, online shoppers are typically more cost-conscious. They compare prices across a variety of websites and choose whichever offers the best deal.

They also value privacy and anonymity of online shopping. To attract these customers you should consider giving them free shipping or other discounts. Offer informative resources and advice on your products.

1. One-time shoppers

One-time customers aren't the most popular type of retailer since they only make one purchase, and then don't hear from them again. There are many reasons for this: customers might have bought into an offer that is seasonal or they may have bought at a discounted price, or they've stopped buying from your brand completely.

It's difficult to turn one-time customers into repeat ones unless you put in the work. But the benefits can be considerable and it's been proven that another purchase increases the probability that a customer will purchase again.

To convert your one-and-done customers, you must first determine them. To do this, you must consolidate your customer and transaction data across marketing channels, points of sale, in-store and online purchases, as well as across all brands. This will let you segment your one-time shoppers by the characteristics that have caused them to be one-and-done and then send targeted messages that can encourage customers to return. For instance, you could send a welcome series with a discount on their next purchase or invite them to join your loyalty program to receive first-hand information on sales in the future.

2. Customers who return

The number of customers who return is an important measurement to keep track of, especially for online stores that sell consumable products like food and drinks or other items that are not reusable, such as cleaning chemicals or cosmetics. These customers are most profitable because they are familiar with the brand and are more likely to make additional purchases. They also can be an avenue for referrals.

Having repeat customers is an excellent way to grow your business, since it's usually much cheaper to acquire them than it is to bring in new customers. Customers who have been with you for a long time can become brand advocates and to increase sales through their social media channels as well as word-of-mouth recommendations.

These consumers are loyal to brands that provide them a convenient and satisfying experience, like websites that are easy to use and clear-cut loyalty programs. They are price-sensitive, and they consider the price more than other factors, such as quality, loyalty to a brand, or reviews from customers. This group of consumers are difficult to convert, since they're not keen on creating an emotional connection to a brand. Instead, they'll hop around from one brand to the next one, in line with sales and promotions.

To keep these customers, online retailers should consider offering incentives such as bonus upgrades or additional samples with each purchase. They can also offer their customers the option to earn loyalty points as well as store credit or gift cards that they can then redeem to purchase future purchases. These rewards are particularly efficient when they are given to customers who have already made several purchases. You can increase your conversion rate by customizing your marketing strategy for different types of customers according to their motivations and needs.

3. Information-gatherers

This type of buyer spends long hours looking into the products they wish to purchase. They do this to ensure they make the best decision and aren't spending their money on something that doesn't perform. You need to offer an accurate and concise description of your product, a secure checkout process and a readily accessible team of customer support.

These customers are known for their willingness to negotiate prices and seeking the lowest price. To entice them to buy, you need to offer an affordable price for the items they are looking for and offer them a range of discounts to select from. It is also important to provide a loyalty program that is easy to understand and has the rules clearly stated.

Trend-following shoppers are all about exclusivity and novelty. To convert them, you need to highlight the unique characteristics of your products and offer a the fastest and most efficient checkout process. This will make them want to keep coming back for more of your products and they will be more likely to share their experience with others.

Need-based shoppers are goal-oriented and seek out an item that will meet their desires. To convert these shoppers you have to show that your product solves their issue and improve their health. To achieve this, you should invest in quality content and use high-quality images. You should also provide a search bar on your website as well as a clear and concise descriptions of your products to help them find what they're looking for. These shoppers aren't interested in sales tricks and won't be converted if they feel they're being forced to buy online cheap your product. They want to be able to compare prices and have the assurance that comes with purchasing your product.

4. Window shoppers

Window shoppers are people who browse your product without a clear intent to buy. They could have stumbled across your site through chance, or might be looking for specific products to evaluate prices and alternatives. It is possible that you are not trying to make sales to them however, you can convert them by catering to their needs.

Many storefronts in retail have stunning displays that can attract the attention of a potential customer even if he or isn't planning to buy. Window shopping can be fun and inspire creative ideas for future purchases. The shopper might be inclined to record the prices of furniture sets for living rooms to find the best deals later.

Window shoppers on the internet are more difficult to convert than their physical counterparts, because the internet doesn't provide the same type of distractions that the busy street corners might. Make your website as simple to navigate for this type of customer. This means offering the same information and helpful content you would provide in a brick and mortar store, and helping shoppers understand all of their choices.

For instance, a buyer might have a question on how to properly care for the new product, so you must include an easy-to-understand FAQ page that includes the information. If you observe that certain products are often saved, but not purchased or purchased, then you could create a promo code to encourage conversions. This type of personalization shows that you value your customers' time and help them make the right choices for their needs. This means that they are more likely to come back time and time again, becoming frequent customers.

5. Qualified buyers

These customers are extremely driven to purchase however they require assistance in to select the right product for them. They usually seek a personal recommendation from an experienced salesperson and a closer view of your products. They also prefer a shorter wait for their order to be delivered. Local and specialized shops, from bookstores to car dealerships are usually the most successful with knowledgeable customers.

Before going to the store, knowledgeable educated customers typically look up your store's inventory or products online to read reviews, read about the store and look up prices. This makes it more important to have plenty of options in store, especially for categories like clothing where they want to touch and try on items.

Offers like free gift wrapping or a quick returns process can entice this type of shopper to visit your brick-and-mortar location over an online shop. Promotions in-store or a special member price might also appeal to these customers. Make sure to offer add-ons to appeal to this type of shopper too - for example, bags that are cute to match an outfit, or headphones that are a perfect match with a mobile. Promotions that showcase your products as more than just professional products online shopping can entice this shopper too, such as honest advice from experienced staff or feedback from other customers.