Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas at one of the UK’s leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS has 850+ brands in petite, tall and curvaceous ranges. The most popular among the influencers Oh Polly offers two-piece sets and body-con dresses, while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a variety of womenswear that is affordable.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was designed with fashionable customers in their 20s in mind. The company raised money for its first venture by selling cheap replicas of popular clothes, such as the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing because it would yield the best returns.

The ASOS website has a range of products and sizes, including maternity clothes plus-size clothes, accessories including stationary and shoes. It also has a selection of style guides and #AsSeenOnMe posts to provide inspiration. Customers can also create private boards and 1/4-Inch flange spacer add items to their wish lists.

The ASOS mobile app provides a seamless shopping environment, including the synchronization of your saved items and quick checkout. The app also shows the status of stock, which helps to avoid disappointment when items are out of stock. This is a great illustration of how retailers can make use of the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

Established in 1989, George is the Asda's grocery fashion label that sells clothes for women, men and children. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can shop online, in over 500 Asda shops, as well as on the George Website.

The new collection is a part of the 'quiet luxury' trend, with pieces made of silk, cotton, and linen blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and can go up to around 77 pounds (for full suits).

ASDA George, a fast fashion retailer, designs new store plans and instructions "generally once every six weeks". Visual Retailing's retail planning software to modernize and ensure the future-proofing of its planning process. This enables it to send briefs and visual merchandising layouts with unparalleled speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, takes garments off the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores get the same information.

Debenhams

Debenhams is one of the oldest department store chains that has a broad selection of clothing and other items. It has a broad selection of brands, and offers regular sales and discounts. The company also provides a range of services to help customers find the products they're seeking.

The first store opened in 1778 as a draper's business in London. In the following years, it expanded into a large department store chain with a global presence. It is a top retailer of fashion, known for its exclusive designer brands and clothes. It has a significant online presence.

Debenhams has continued to operate its online business despite some stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's brand and websites for PS55 million. The purchase highlights the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of consumers decreases in physical stores.

Topshop

Topshop is a fashion retailer that sells men's and women's clothes, as well as accessories. It has several different collections that include Collections and Boutique. The company provides a styling service which will suggest clothes based on the individual's style. This is a great feature for indecisive people or fashion novices.

In the past, a trip to London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with makeup, shoes, and clothes to peruse as you navigated its escalators mirrored to the beat of pounding house music. However the fortunes of the company have shifted towards the downwards and it now appears like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point as the closest shopper on the high street got to catwalk fashion however, this was the reason it was ultimately sunk. Asos and Boohoo began offering the same fashions at a lower cost. Shops were closed by the thousands.

Unintentionally

Missguided, a British-based fashion website, sells trendy pieces that are inspired by the style of celebrities. Its website is feminine with a pink and white theme. It also showcases female models and clothes on its website. Customers can enjoy free next-day shipping and a student discount on the site.

The site offers a broad range of products and is targeted at 16-34 year olds. The brand vimeo.Com is a rival of Boohoo which is a fashion retailer who also sells trendy clothes for the same market. The site features bold headings with pictures of clothes. Boohoo allows users to sign up to their newsletter and receive updates on new products.

Nitin Pasi founded Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022 Missguided was placed in administration, owing millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It serves customers in more than 100 countries. Its own fashion label is developed and produced in the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits through selling to young people who are seeking fashionable and modern clothes at affordable prices. This demographic, which consists of people under 30 years old, represents a massive market in the world.

Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus programs. The company focuses on employee health with gyms on-site as well as free healthcare cash plans and mental support. The company is also well-known for its commitment to size diversity, with detailed clothing size charts that allow shoppers to find the perfect fit.

Amazon

As the world's biggest online retailer, Amazon's UK branch offers a vast assortment of shoes, clothing and accessories. You can also buy groceries, household goods and DIY tools. The site also offers an extensive selection of international brands and products.

Other e-commerce shops worth checking out are River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look like a lot higher priced than they actually are, and Lavish Alice which is a top choice for designer inspired styles that can be worn dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain store John Lewis is another must-visit for fashion lovers, given that their selection spans all major categories including electronic products and cosmetics that are cutting-edge. They also offer a great selection of household products, such as unique tea caddies.