Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas at one of the leading department stores in the United Kingdom. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty tech, and much more.

ASOS offers over 800 brands in petite, tall, and curve collections. Popular with the masses, Oh Polly offers two-piece sets and body-con dresses, while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo the fast-fashion juggernaut, offers womenswear at a reasonable price.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious consumers in their twenties in mind. The company initially sought to raise startup funds by selling cheap replicas of clothes worn by celebrities such as Sienna Miller and Kate Moss. However, a year later founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since they could earn the highest returns.

The ASOS website has a range of products and sizes that include maternity clothes and accessories, plus-size clothing including shoes and stationary. It also features a range of fashion guides and #AsSeenOnMe posts to provide inspiration. Customers can also add items to their wish list and create private boards to store their favourites.

The mobile app of ASOS offers an effortless shopping experience with saved items sync and a quick checkout. The app shows stock information to help prevent disappointment when an item is out of availability. This is an excellent illustration of how retailers can use the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion label that sells clothes for women, men, and kids. George offers a variety of clothing that is priced affordably and ethically procured. Customers can buy clothing online, in more than 500 Asda shops, as well as on the George website.

The collection is influenced by the 'quiet trend and includes pieces made of cotton, linen, and silk blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt, and go up to 77 pounds for [empty] full suits.

ASDA George, a fast fashion retailer, designs new store plans and directives "generally every six weeks". Visual Retailing's retail planning software to modernise and future-proof its planning process. This allows it to send briefs and visual layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. StyleShoots, a multi-purpose photography machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the oldest department store chains, which offers a wide range of clothing and other items. It also offers a wide selection of brands and has regular sales and discounts. The company also provides a range of services to help customers find the items they are searching for.

The store was established in 1778 as a draper's store in London. In the past, it has evolved into a massive chain of department stores with an international presence. It is a top retailer of fashion, renowned for its exclusive designer brands and clothes. It also has a substantial online presence.

Debenhams continues to run its online store despite stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's brand and websites for PS55million. The deal highlights the increasing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected to continue as sales at physical stores continue to decline.

Topshop

Topshop is an online fashion store. It sells clothing Heat Shield For Car Firewall men and women and accessories. It offers a variety of brands, including Collections and Boutique. The company provides stylist services that suggest clothes based on the user's personality. This is a great option for indecisive people or fashion novices.

The company's fortunes have changed to the negative and it now appears like the entire Arcadia group - including Topshop, Dorothy Perkins, and Boohoo - may be on the verge of crashing (Yahoo Finance 2012). The company's fortunes turned to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo -- could be on its way to collapse (Yahoo Finance, 2012).

The most distinctive selling point of Topshop was that it was the closest a high-street shopper could get to catwalk style. However, this is what killed it. When Asos and Boohoo began offering the same bang-on-trend trends at lower prices, consumers stopped visiting the stores in a flurry.

Unintentionally

Missguided, a fashion-focused UK website, sells fashionable pieces inspired by celebrity style. Its website is feminine and has a a pink and white theme. It also features different female models and clothing items on its site. The website offers free next-day delivery as well as discounts for students.

The site is geared toward the 16-34 age group and has a large range of products. The brand is a competitor of Boohoo, a fashion retailer that also sells on-trend clothes for the same market. The website is adorned with large headings and pictures of clothes items. Boohoo also lets users sign up for their newsletter and receive emails about new products.

Nitin Pasi was the founder of the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own line of fashion clothing is created and manufactured mostly in the United Kingdom. In addition to its own label, the company also sells brands like Pretty Little Thing, Portable Electric Rotary Cutter, web link, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people in search of fashionable and trendy clothes at a low cost. This market segment, comprised of people who are under 30 years old, is a large market segment across the globe.

Boohoo's employees enjoy a variety of perks, including competitive bonus schemes and long-term financial security through pension plans. Boohoo also focuses on employee wellness with onsite gyms and free healthcare cash plans, as well as mental health services. The company is also known for its commitment to size inclusivity with precise size charts enabling shoppers to find the perfect size.

Amazon

As the world's biggest online store Amazon's UK branch offers a vast range of clothes, shoes and other accessories. You can also purchase items for your home, groceries and tools for DIY. The site offers a wide range of international brands and products.

Other online shops worth checking out are River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for boat seat for back support affordable yet stylish Spanish clothes that appear much more expensive than they actually are and Lavish Alice which is a go to for couture inspired designs that are great for both dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain store John Lewis is another must-visit for those who love fashion, considering that their selection spans all major categories including cosmetics and cutting edge electricals. They also have a broad range of household goods like unique tea caddies.