Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS offers over 800 brands in petite, tall, and curve ranges. The most popular among the influencers Oh Polly stocks two-piece sets and body-con dresses, while the cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion giant provides affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious consumers in their twenties in mind. The company initially raised startup funds by selling inexpensive copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would bring the best returns.

The ASOS website has a wide range of sizes and products, including maternity and plus size clothing, accessories, shoes, and stationary. The ASOS website also has a variety of fashion guides, #AsSeenOnMe and other content that will encourage. Customers can add items to a wish list and create private boards to organize their favourites.

ASOS's mobile app offers seamless shopping, with saved items synchronized and a speedy checkout. The app also displays inventory information, which can help prevent disappointment when items are out of inventory. This is a great illustration of how retailers can use the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion label that sells clothing for men, women and children. George offers a range of reasonably priced and ethically sourced clothing. Customers can buy clothing online, in more than 500 Asda shops, and on the George website.

The collection is influenced by the 'quiet luxe' trend and features pieces made from cotton, linen and silk blends. The collection features slouchy suits as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt, and go up to 77 pounds for full suits.

As a fast-fashion retailer, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail software to modernise and future-proof its planning process. It can now create visual merchandising layouts and briefs with unprecedented speed, efficiency, and simplicity. StyleShoots, a multi-purpose photography machine, removes clothing from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the oldest department store chains that offers a wide range of clothing and other items. It offers a wide range of brands, and also regular sales and discounts. Additionally the company provides a variety of services to help customers find what they're searching for.

The retailer began operations in 1778 as a draper's shop in London. Over the years it has expanded into a huge chain of department stores with an international presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothing. It has a huge online presence.

While a few Debenhams stores have shut down during the COVID-19 pandemic, it has continued to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase underscores the growing power shift from retailers burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected continue as physical store sales continue to decline.

Topshop

Topshop is an online fashion retailer. It offers clothing for both genders and accessories. It has several different brands, including Collections and Boutique. The company also provides stylist services that suggest clothing in accordance with the user's personal style and preferences. This is an excellent feature for people who are unsure or newbies.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's equivalent of a trip to Lourdes, with the flagship store's cavernous interior full of makeup, shoes, and clothes to explore as you navigated its escalators with mirrors to the beat of thumping house music. The company's fortunes turned for worse and now it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be headed towards collapse (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point as the closest high street shopper got to catwalk fashion however, this was the reason it was ultimately sunk. When Asos and Boohoo started offering the same trendy trends at a lower cost, customers have stopped coming to the shops in droves.

Misguided

Missguided, a British-based fashion website, sells trendy pieces inspired by the fashion of celebrities. The site has a feminine theme that features white and pink. On its website, it features different models and clothing products for women. Customers can enjoy free next-day shipping and a special discount for students on the website.

The site is targeted at the 16-34 age group and has an extensive selection of products. The brand is a part of Boohoo the fashion retailer that also sells trendy clothes for the same audience. The site has bold headings with pictures of clothing. Boohoo lets users subscribe to their newsletter and receive emails regarding new products.

The company was established by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022 Missguided was placed in administration, and owed millions to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of fashion-forward fashions based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own brand of fashionable clothing is created and manufactured mainly in the United Kingdom. In addition to its own label the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits through selling to young people who are in search of fashionable and modern clothes at affordable prices. This market segment, which is made up of people under 30 years old, is an enormous market segment in the world.

Boohoo's employees are offered a range of perks, including competitive bonus schemes and long-term financial security through pension plans. The company prioritizes employees' health by providing gyms on site as well as free healthcare cash plans and mental support. The company is well-known for its commitment towards size inclusivity. It provides detailed size charts for clothing to assist shoppers in finding the right fit.

Amazon

As the world's largest online store Amazon's UK branch offers a wide selection of clothing, shoes and accessories. You can also buy groceries, household items and tools for DIY. The site also has a wide range of international brands and products.

Other online shops worth a look include River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for Affordable Hardtail Mountain Bike yet fashionable Spanish clothes that appear a lot more expensive than they actually are, and Lavish Alice, which is a must-visit for couture inspired designs that are great for both dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.

Department store chain John Lewis is another must-visit for those who love fashion, considering that their collections span every major category, including electronics and Platform Bed Frame fashion-forward cosmetics. They also offer a great assortment of household items, including unique tea caddies.