Online Shopping Figures For the UK

The market for online retail has grown continuously since its humble beginnings. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.

Many shoppers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in stores". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.

1. Retail sales online in the UK

It's no secret that online retail sales in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This is because of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are seeing a decline in popularity as more consumers are turning to online retailers to make their purchases.

To achieve this, it's crucial that both pureplay and omnichannel retailers understand what motivates customers to buy online. To assist you in this, we've put together an assortment of retail sales figures and statistics that are both eye-opening as well as revealing.

Of all the retail industries that are available, fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger selection of products and the convenience of trying on clothes without leaving home. Electronics is the second most popular, with 16% of all the sales made through e-commerce. This is probably due to the constant need for new technology as well as the desire to stay current with the latest technology. Hobbies and leisure items are also a popular purchase jolie papier online shop uk amazon, Mail.robertchang.ca,, accounting for 15% of all e-commerce sales.

When asked about the factors that drive shoppers to shop online, 57% of UK consumers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison, and 37% who stated they were seeking special deals or discounts. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a broad product selection.

2. Online shopping in the UK

Online shopping is becoming a part of daily life for many UK consumers. More than half of uk women's online shopping websites residents aged 65 and older have made a purchase on the internet in the past year. With a wide variety of payment options available buyers can also pick how and when they want their goods to be delivered.

There are many reasons for shoppers to shop online Some of the most common include convenience, price, and availability. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Then, another 48% pointed to lower prices and 37% cited a wider selection of choices.

The shopping habits of UK customers are also becoming more environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.

In addition to lessening their environmental impact, some consumers are also trying to make their online shopping experience more personal. For instance 35 percent of UK shoppers have bought clothes or footwear from a retailer that has their measurements on the file. This allows them to skip the return process and get what they want faster.

It is interesting to note that UK customers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that they are more used to the slower delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK in accordance with the age range

Shopping online in the UK is a very popular pastime for a lot of people. Clothing and accessories are among the most popular purchases, followed by groceries, and media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. Online comparisons of products and prices are also feasible when making these purchases.

It is essential to realize that online shoppers come from a variety of backgrounds. This is why it is crucial for e-commerce businesses to know the demographics their customers are searching for when buying products. In addition it is crucial to be aware of the amount of time each age group is spending shopping online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.

The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to high-end stores to feel and touch products before making a decision. However, this doesn't mean they won't buy online. The convenience and ease of online shopping remain very appealing.

A second interesting factor to be considered when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are excessive. Additionally, 61% of those over 55 say they'll add additional items to their cart in order to reach a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase fashion household and garden products consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and work closely with their local communities.

The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers purchased these items in 2020. Online sales are not only limited to clothing. Other items like kitchenware, jewellery and sports equipment are also available.

As a result, online shopping is becoming more popular as a way to find the best prices on these items. Some experts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.

Some retailers are struggling with the rise of online shopping, while others are flourishing. Particularly the rise of online sales for fashion, health and beauty gardening, home and garden and consumer electronic.

In the near future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet is growing, it is expected that online shopping will increase in popularity in the near future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European online marketplace. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a perfect place for retailers to improve their online presence and provide an easy online shopping experience.

During the COVID-19 pandemic online sales increased dramatically as consumers chose safe and convenient options for shopping. This trend has continued even after the pandemic, as consumers continue to embrace shopping online as an alternative.

Shopping online is a large component of the UK retail market Some estimates suggest that it could account for three-quarters of all retail sales by 2024. This increase is the result of the increasing adoption of ecommerce by consumers and technological advancements.

57 percent of UK online shoppers say that convenience is the main reason why they shop online. The 48 percent who say it's easier to find bargains and special deals as well as the 37% who claim that there's a greater selection of products online are closely behind. In Europe more than half of shoppers cite lower prices as a key factor in their decision to buy online.

Online shoppers are also eager to try new products and brands. Nearly 25% of online shoppers have bought products they've never purchased on the high-street before, and half are willing to test new items when purchasing from the marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method in the past year.

A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) will check the returns policy of a retailer prior buying, and nearly half will expect the retailer to be responsible for the return and payment shipping.