A Content Marketing Funnel Explained

A funnel for content marketing is a method to help potential customers learn about your brand, discover solutions to their problems and feel confident about buying from you. Different kinds of content work best at each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists attract attention, generate leads, and keep the readers interested. Guides and templates that are gated do well in this stage.

Awareness

At this stage, consumers are aware of the existence of your brand. They are also aware of the solutions you offer. This is where the content is designed to educate potential customers and inform them about the issues your solution solves as well as its differences from competitors.

Think about the keywords your customers use when searching online. You can use keyword research to determine the terms your target audience is using when they search online. This will assist you in determining whether your product or service is needed. These data can be used to create a content calendar and decide which content pieces should be specifically targeted to these terms.

The creation of content for this phase of the funnel can aid in building brand loyalty with your customers. The more consumers learn about your brand, the more trust they'll have in the ability of your company to solve their issues. This will result in higher conversion rates for newsletter signups or purchases as well as clickthroughs on your website.

A well-executed content strategy can help you close the conversion gap in this stage. If, for instance you observe that the majority of your content is targeted at raising awareness, but not enough influence customers to make a purchase decision, you may increase the amount you spend on marketing campaigns that target middle-funnel keyword phrases.

Another method to increase the bottom-of-the-funnel sales conversion is by using social media. Social media platforms like Twitter and Facebook enable you to engage with your customers directly giving you the opportunity to showcase your customer care. This could include anything from retweeting reviews to promoting special offers.

You can also make use of existing content to push buyers to the bottom of the funnel for a lower cost, such as blog posts or case studies. For instance, if write a blog post on the advantages of your product than the competition's then you can post it on social networks and ask readers to subscribe to your mailing list to receive more information. You can also encourage conversions at this point by asking users to include your name on their social media posts once they have used your product. This will encourage others to follow suit and spread the word about your brand.

Then there is the consideration

A well-planned content marketing strategy incorporates the use of a variety of types of content to engage customers throughout the funnel. Brand awareness campaigns, for example could include ad copy, but also blog posts and infographics addressing the most common issues and objections. These content pieces can be distributed via email and social media platforms to increase organic traffic.

As buyers move through the process of considering they begin to search for specific features of the product which will assist them in making an informed purchase decision. This is a great time to use FAQ pages. Use keyword research tools like Ubersuggest or search popular hashtags for your industry to find questions your readers are asking. Develop answers to these questions, and then put them on your content funnel map.

During this phase it is crucial to present an unambiguous proposition that demonstrates the way your product or service can solve their issues and make them more cash. The content should also highlight your brand's uniqueness compared to your competitors.

This is a relatively simple step to measure, as consumers are making a decision whether or not to purchase. Examine metrics such as conversion rate, payment figures and click-through rates to see whether your efforts are producing results.

As consumers reach the stage of advocacy, your brand is becoming increasingly important to them. They will share your content with their friends because they are so enthusiastic about it. This is an effective way to increase your audience. But you'll need to concentrate on creating content that inspires people to share, rather than focusing on purely engagement metrics. Use Sprout Social, for example to track the number of shares on social media that result from your content marketing efforts. This will give you a more accurate view of your impact.

Decision Making

At the point of making a decision the buyers are looking for documents that support their purchase and outlines how to use the product. At this stage, they want to be certain that the product will solve their problem and justify the investment. At this point the need for high-quality content such as product guides, case study videos, and customer success stories are crucial. Your customers should also be capable of asking questions and get answers from your support team. Offering them personalized emails and round-the-clock customer service is a great way to please your customers and encourage them to share their experiences with others.

You're hoping that by this point, the customer will turn into an advocate for your brand and spread the word about it to their coworkers and friends. In order to convert those who are advocates to raving fans, you'll have to provide them with relevant b2b content marketing agency that will help them make the most of your product or service. Personalized newsletters videos, tutorials, free trial offers, and loyalty programs are great ways to do this.

After your audience has changed from leads to paying customers and paying customers, it's time to concentrate on retention. Content marketing funnels tend to concentrate on revenue as the final goal. However, customers will remain in contact and interact with brands after they make purchases. For this reason, it's important to reimagine the funnel as a loop model rather than a static structure that ends with revenue.

While traditional funnels for marketing content can help you develop your strategy however, they do not take into account the complexities of the buyer's journey. Instead thinking of the funnel in loops will aid in creating an effective and more holistic Content marketing strategy (genuine-Platypus-fwwvg1.mystrikingly.com). You can create content that is engaging your target audience and increases conversions by planning for each step of the process. Then, you can use the information from these conversions to improve your strategy and ensure it's working. Are you ready to discover how this approach will benefit your business? Contact us today to request a free Content marketing playbook!

Retention

A funnel for marketing content is a helpful tool that can assist companies plan their strategy, implement it, and measure its effectiveness. It can also provide visibility into the gaps in their content strategy that need to be filled. For instance the case where a brand has a lot of content geared toward the public's attention and interest, but only a few pieces aimed at the middle of the funnel, they should be focusing on creating content that is targeted at this stage.

Utilize tools such as Ahrefs that examine the average time on page and bounce rates of each piece to determine how specialized your content is. The higher these numbers, the better performing your content.

It is essential to keep up-to-date and relevant the content you create for the top of your funnel. This will ensure that your audience is interested and engaged in your brand and its products or services. This can be achieved by creating new content which focuses on keywords, answers questions that your target audience is likely to look for, and provides the latest information regarding your industry or product.

As your audience enters MOFU the audience will be looking for more details about your product or services as well as solutions to their problems. In this moment it's crucial to build trust by providing authentic reviews and demonstrating value.

In the final phase of your content marketing funnel your audience will decide whether or not to purchase. This is achieved through gated content, which requires an email or other form of registration to access. This content is meant to convert the interest and awareness you've built at the top of your content marketing funnel into leads that are qualified for your sales team to follow up on.

You can still influence your customers' journeys through your brand, even if the support and sales teams are responsible for retention of customers. Create content that will delight your customers throughout the entire funnel of content marketing. This could include useful resources, behind-the scenes information and special offers that only your audience will be able to access. If you can build trust with your audience, then they will become your most loyal advocates and help to reduce the time to sell.