Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas at one of the UK’s leading department stores. Find brands like Reformation, Rixo, and Ganni, along with beauty and homewares, tech and more.

ASOS has 850+ brands across petite, tall and curve ranges. Popular with the masses, Easy Assembly Platform Bed - Vimeo.Com - Oh Polly sells two-piece sets and body-con dress styles, while the cult favorite Nasty Gal is focused on vintage-inspired styles. The fast-fashion giant BooHoo offers a range of affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable consumers in their twenties in mind. The company initially raised startup funds through the sale of cheap copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus on clothing as it would yield the best returns.

The ASOS website has a variety of products and sizes, including maternity clothes and accessories, plus-size clothing including stationary and shoes. It also has a selection of style guides and #AsSeenOnMe content to provide inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers a seamless shopping environment with the synchronization of your saved items and quick checkout. The app also shows stock information, which helps to avoid disappointment when items are out of availability. This feature is a great example of how retailers can utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

Established in 1989, George is Asda's fashion brand that offers clothes for women, men, and kids. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can buy clothing online, in more than 500 Asda shops, and on the George website.

The collection is influenced by the 'quiet trend and includes pieces made from linen, cotton and silk blends. The collection includes slouchy suits as well as printed co-ords, and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for full suits.

ASDA George, a fast fashion retailer, creates new store plans and directives "generally once every six weeks". Visual Retailing's software for retail planning is used by the company to modernise its planning process and ensure it is future-proof. This allows it to send briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photo machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This aids in enhancing the compliance of merchandising and ensure that all its stores are provided with the same information.

Debenhams

Debenhams is one of the most storied department stores, and has a broad selection of clothing and other items. It offers a wide range of brands, and also regular sales and discounts. The company also offers various services to help its customers find the items they're looking for.

The store was established in 1778 as a draper's store in London. Through the years, it has grown into a large department chain of stores with a global presence. It is a leading fashion retailer that is known Flash Memory For Smartphones its exclusive brands and designer clothes. It has a large online presence.

While a few Debenhams stores have shut down during the COVID-19 pandemic, it continues to operate online. Boohoo Group purchased the company's website and brand for PS55million. The deal highlights the increasing power shift from retailers weighed down by brick-and-mortar investments to their more nimble online counterparts. This trend is expected continue as physical store sales continue to fall.

Topshop

Topshop is an online retailer of fashion. It offers clothing for both genders, as well as accessories. It has a number of different collections, including Boutique, Collections, and Style. The company also offers an option to style services that suggest clothing based on the user's personality. This is an excellent feature for fashion-conscious or indecisive individuals.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's awe-inspiring interior stuffed with clothes, shoes and makeup to discover as you walked its labyrinth of mirrored escalators to the beat of thumping house music. However, the company's fortunes have changed to the negative, and now it looks like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest a high-street shopper could be to catwalk fashion. But this was the reason it went under. When Asos and Boohoo started offering the same fashions at a lower price, shoppers stopped visiting the shops in droves.

Misguided

Missguided, a UK-based fashion website, sells fashionable pieces inspired by the fashion of celebrities. Its website is feminine with an all-white and pink theme. It also showcases female models and clothing items on its site. Customers can enjoy free next-day delivery and a discount for students on the website.

The site is targeted towards 16-34 year-olds and has a large range of products. The brand is a rival of Boohoo, a retailer of fashion that also sells trendy clothing to the same audience. The site displays bold headings and includes pictures of clothing products. Boohoo also allows users to sign up for their newsletter and receive emails about new products.

Nitin Pasi founded the company, describing the aesthetic as "Kardashianesque". In 2022, Missguided was placed in administration, and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in over 100 countries. Its own line of fashion clothing is created and manufactured mostly from the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a model that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothing at a bargain. This market segment, comprised of people who are under 30 years old, represents a large market segment across the globe.

Boohoo employees have access to a range of benefits such as pension plans and bonus plans. The company prioritizes employee health through gyms on-site and free health cash plans and mental support. The company is known for its commitment to size-inclusivity. It offers detailed size charts for clothing sizes to help shoppers find the right size.

Amazon

As the world's biggest online retailer, Amazon's UK branch offers a vast selection of clothing, shoes and accessories. You can also purchase groceries, household items, and DIY tools. The site also offers an extensive selection of international brands and products.

Other online shops worth a look include River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they actually are, and Lavish Alice, which is a go to for couture inspired designs that are great for both dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

John Lewis, a department store chain, is another must-see for fashion-conscious shoppers. Their collection includes modern electronics and cosmetics. They also have a wide assortment of household items, including unique tea caddies.