Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick it up in stores". This is a change in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

There's no denying that online sales of merchandise have grown substantially in the UK over recent years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion in the next year. This is because of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.

With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you understand this, we've put together an assortment of sales figures and statistics that are both eye-opening as well as shocking.

Of all the retail industries that are available, fashion is the most sought-after and accounts for 28% examples of online products all e-commerce sales in the UK. This is likely due to a wider selection of products that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant demand for new devices and the desire to keep up with the latest technologies. Online sales of hobbies and leisure products account for 15% of all ecommerce sales.

When asked about the factors that drive consumers to shop online, 57% of UK consumers said convenience was the main reason. Then, 48% cited price comparison while 37% stated that they were looking for discounts or special deals. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large product range.

2. Online shopping in the UK

Online shopping is a common aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over 65 have made a purchase online within the last year. With a wide range of payment options available, shoppers can also choose the best time and method for their items to be delivered.

Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% of people cite convenience as the primary reason to shop online. Additionally, 48% of them cited lower prices, while 37% said they have a wider choice of options.

The shopping habits of UK consumers are also becoming increasingly eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They could be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.

In addition to reducing their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information on file. This allows them to skip the return process, and get what they need faster.

Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This may be because they are more accustomed to the slower delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping figures uk shopping in the UK by age group

Online shopping in the UK is a popular activity for a lot of people. Clothing and accessories are among the most sought-after purchases followed by groceries and media like music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also easy to compare prices and items online when making these kinds of purchases.

It is crucial to understand that online shoppers are diverse. This makes it vital for ecommerce companies to understand what their target audience is searching for when buying products. It is also crucial to know how long each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because the younger generation is time-poor, and will use several devices to complete online tasks.

The older generation are, however, likely to have more shrewd purchasing habits and are less influenced by the online ads. They are also more likely to visit stores on the high street to look at and feel products before making a purchase. However, this doesn't mean that they will not buy online, as the convenience and ease of use of online shopping is still extremely appealing to them.

Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to anticipate and demand free delivery on all their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Furthermore, as many as 61% of people over 55 say that they will add additional items to their cart in order to meet a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to shop for fashion as well as health and beauty gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of consumers searched for brands that were supportive and collaborated with their local communities.

The most sought-after online purchasing items in the UK are shoes and clothing. In fact, 62% of British women who shop online purchased these items by 2020. Online sales aren't just restricted to clothing. Other items such as kitchenware, jewellery and sports items are also available.

Shopping online is becoming increasingly popular to find the most affordable deals. Some experts predict that by 2024, online sales could make up almost one third of retail sales.

Some retailers are struggling with the rising popularity of online shopping, whereas others are prospering. In particular the rise of online sales for health, www5b.biglobe.ne.jp fashion and beauty, home and gardening and consumer electronics.

In the future, online shopping for these items is expected to continue to grow. As the number of internet users increases, it is expected that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is a leading European online marketplace. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it an ideal opportunity for retailers to invest in their online presence and provide an easy online shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.

Online shopping is a major part of UK retail, and certain estimates suggest that it will account for a third of retail sales by 2024. This increase is the result of the increasing adoption of ecommerce by consumers and technological advances.

In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. This is followed closely by 48% who say that it is easier to find deals and special offers, and 37% of shoppers say there's a wider selection of products available online. In Europe, a higher proportion of consumers cite lower prices as a key factor in their decision to purchase online.

Consumers are also willing to try new brands and products when they shop online. Online customers are willing to try new products and brands. Half of them are willing to try new brands when they shop on marketplaces such as amazon online grocery shopping uk. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option in the past year.

A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of online shoppers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for both the return and payment shipping.