Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's top department stores. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty tech, and much more.

ASOS offers 850+ brands in tall, petite and curvaceous styles. Popular with the masses, Oh Polly offers two-piece sets and body-con dresses, while cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of womenswear that is affordable.

ASOS

In 2000, ASOS (which stands for As Seen On Easy Install Mesh Screen Door (her response)) was created with fashionable shoppers in their twenties in mind. The company raised money for its initial startup by selling copies of celebrity styles, like those worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing as it would yield the best returns.

The ASOS website offers a wide range of sizes and products that include maternity clothes and accessories, plus-size clothing, stationary and shoes. The ASOS website also has a variety of trend guides, #AsSeenOnMe and other content that can help inspire. Customers can also add items to a wish list and create private boards to keep track of their favorites.

The ASOS mobile app provides an uncluttered shopping experience, including synchronization of saved items and quick checkout. The app also shows the status of stock, which helps keep customers from disappointment when items are not in stock. This is a great illustration of how retailers can make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It has clothing for women, men, and children. George offers a wide selection of affordable and ethically sourced clothing. Customers can buy clothing online, in over 500 Asda shops, as well as on the George Website.

The collection is inspired by the 'quiet' trend and features pieces made of cotton, linen, and silk blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at Rust-Oleum 12 Oz Spray pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for complete suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail planning software to modernize and ensure the future-proofing of its planning process. It is now able to create visual merchandising layouts and briefs with unbeatable speed efficiency, speed, and ease. The company also makes use of StyleShoots all-in-one photography equipment, which instantly remove garments from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores receive the identical information.

Debenhams

Debenhams is one of the most storied UK department stores, offers a variety of clothing and other items. It has a broad selection of brands, and offers regular sales and discounts. The company also offers various services to help its customers locate the products they are looking for.

The store was founded in London in 1778, as a drapers' shop. Through the years, it has evolved into a massive department store chain with global reach. It is a renowned fashion retailer, known for its exclusive brands and designer clothing. It has a large online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, the company has continued to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected to continue as the number of shoppers decreases in physical stores.

Topshop

Topshop is a fashion store that sells women's and men's clothes as well as accessories. It has several different brands that include Collections and Boutique. The company provides an option to style services that suggest clothing based on the persona of the customer. This is an excellent feature for fashion novices or those who aren't sure.

The company's fortunes have taken a turn to the negative and now it appears like the entire Arcadia group - including Dorothy Perkins, Topshop and Boohoo - may be on the brink of collapse (Yahoo Finance 2012). The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be heading towards collapse (Yahoo Finance, 2012).

Topshop's unique selling point was that it was the closest high-street shopper could be to catwalk fashion. However, this is what killed it. When Asos and Boohoo began offering the same fashions at lower prices, consumers have stopped coming to the stores in a flurry.

Misguided

Missguided, a British-based fashion website, sells fashionable pieces inspired by celebrity style. Its website is feminine and has a the theme of white and pink. On its website, it also showcases a variety of models and clothing items for women. The site provides free next-day delivery as well as students can avail a discount for customers.

The site offers a broad selection of products and is targeted at 16-34 year olds. The brand is a competitor of Boohoo, a retailer of fashion that also sells trendy clothing for the same market. The site displays bold headings and includes pictures of clothes items. Boohoo also allows users to sign up for their newsletter and receive emails about new products.

Nitin Pasi was the founder of the company in the year 2000, describing its style as "Kardashianesque". In 2022 Missguided went into administration, and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fast fashions based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashionable clothing is designed and sourced mostly in the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The brand's business model is based on a model that maximizes profits by catering to a younger demographic that craves new and on-trend clothes at a reasonable price. This market segment, which is comprised of those who are less than 30 years old, is a huge market segment worldwide.

Boohoo's employees enjoy a variety of perks, including competitive bonus schemes and long-term financial security with pension plans. The company also puts a lot of emphasis on employees' health and wellness by offering gyms on site as well as free healthcare cash plans, as well as mental health assistance. The company is also renowned for its dedication to sizing diversity, with detailed clothing size charts enabling shoppers to find the perfect size.

Amazon

As the world's biggest online retailer Amazon's UK branch offers a wide assortment of shoes, clothing and other accessories. You can also buy groceries, household items, and DIY tools. The site also features an extensive selection of international brands and products.

Other online stores worth checking out are river island for trend led pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear a lot more expensive than they actually are, and Lavish Alice which is a top choice for designer inspired styles which are perfect for dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department store chain John Lewis is another must-visit for fashion lovers, given that their collection spans across all major categories including cosmetics and cutting edge electricals. They also offer a broad range of household items including unique tea caddies.