Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's top department stores. Find brands like Reformation, Rixo, and Ganni, along with beauty and homewares, tech and more.

ASOS offers 850+ brands in petite, tall and curvaceous ranges. Influencer favourite Oh Polly sells two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo the fast-fashion juggernaut offers affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was created with fashionable customers in their 20s in mind. The company initially sought to raise startup funds through the sale of cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing since it would yield the best returns.

The ASOS website has a range of sizes and types including maternity clothing, plus-size clothing, accessories, stationary and shoes. The ASOS website also provides numerous trends guides, #AsSeenOnMe, and other content that will inspire. Customers can also add items to a wish list and create private boards to keep track of their favorites.

The ASOS mobile app provides seamless shopping that includes the synchronization of your saved items and quick checkout. The app shows stock information to help prevent disappointment when an item is not in stock. This feature is an excellent example of how retailers could make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It has clothing for men, woman and children. The brand offers a range of clothing that is affordable and ethically sourced. Customers can buy clothing online, in more than 500 Asda stores, and Vimeo.Com on the George website.

The collection is influenced by the 'quiet' trend and features pieces made of linen, cotton, and silk blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and go up to about 77 pounds (for full suits).

As a fast-fashion store, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's retail software to modernize and enhance its planning process. This allows it to provide briefs and visual layouts of merchandising with incredible speed and efficiency. The company also utilizes StyleShoots all-in-one photography equipment, which immediately remove clothing from their backgrounds and can be uploaded to the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the UK's most historic department store chains, which has a broad selection of clothes and other products. It offers a wide range of brands, and there are regular sales and discounts. The company also provides a range of services to help its customers find the products they're searching for.

The first store opened in London in 1778, initially as a drapers' shop. In the following years, it has grown into a huge department chain of stores with a global presence. It is a top fashion retailer, known for its exclusive brands and designer clothes. It also has an extensive online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is expected to continue as the number of shoppers decreases in physical stores.

Topshop

Topshop is an online fashion store. It sells clothes for women and men, as well as accessories. It has different collections like Collections, Boutique and Style. The company offers an option to style services that suggest clothes based on the persona of the customer. This is a great feature for fashion novices or indecisive individuals.

The company's fortunes have changed towards the downwards and it now appears like the entire Arcadia group - which includes Topshop, Vimeo.com Dorothy Perkins, and Boohoo - could be on the brink of collapse (Yahoo Finance 2012). However the fortunes of the company have changed to the negative, and now it looks like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest a high-street shopper could get to catwalk style. However, this is what killed it. When Asos and Boohoo started offering the same bang-on-trend trends at a lower price, shoppers have stopped coming to the stores in a flurry.

Misguided

Missguided is a UK fashion website that sells fashionable pieces that are inspired by the style of celebrities. Its website is feminine and has a an all-white and pink theme. It also features a variety of female models and clothes on its website. Customers can get free next-day delivery and a student discount on the website.

The site is geared toward those aged 16-34 and offers a large range of products. The brand is a rival of Boohoo - a fashion retailer who also sells trendy clothes to the same target audience. The website features bold headings with images of clothing. Boohoo allows users to subscribe to their newsletter and receive updates on new products.

Nitin Pasi was the founder of the company in the year 2000, describing its style as "Kardashianesque". In 2022 Missguided went into administration, and owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It serves customers in more than 100 countries. Its own line of fashion clothes is designed and made mainly in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on a model that maximizes profits by catering to a young demographic who are in search of trendy and new clothes at a reasonable price. This group, comprised of people under 30 years old, represents a massive market segment globally.

Boohoo's employees receive a number of benefits, including competitive bonus schemes and long-term financial security through pension plans. The company also prioritizes employee wellness with onsite gyms and free healthcare cash plans, as well as mental health assistance. The company is also known for its commitment to size inclusivity and has detailed size charts that help shoppers find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household items and DIY Plasma Cutting Tools Cut50. The site also features an extensive selection of international brands and products.

Other online shops worth a look include River Island for fashion-led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that look a lot higher priced than they actually are as well as Lavish Alice which is a top choice for fashion-forward designs that can be worn dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain John Lewis is another must-visit for fashion lovers, given that their collections span all major categories, including electronics and fashion-forward cosmetics. They also stock a wide selection of household products, such as unique tea caddies.