Online Shopping Figures For the UK

Since its infancy, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands before purchasing and Vimeo 45% prefer to "buy online, pick up in stores". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

There's no denying that online sales of merchandise have grown dramatically in the UK in recent years. According to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is driven by shifting consumer habits and 12-inch wheels toddler bike the adoption of digital transformation technologies by retailers. As a result bricks and mortar shops are seeing a decline in popularity as more customers prefer online retailers for their purchases.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you understand this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening and shocking.

Of all the retail sectors that are available, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second, with 16% of all the sales made through e-commerce. This is likely because of the constant demand for new devices as well as the desire to stay up-to-date with the most recent technology. Online sales of hobbies and leisure products represent 15% of all e-commerce sales.

When asked what drives consumers to shop online 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who cited price comparison, and 37% who indicated they were seeking special deals or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large selection of products.

2. Online shopping in the UK

Online shopping has become a daily part of the lives of many UK residents. Be it for groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made a purchase online in the last year. With a wide range of payment options available customers can also decide how and when they want their goods to be delivered.

There are many reasons for shoppers to shop online, some of the most popular include convenience price, availability, and price. In fact, 57% of people cite convenience as their primary reason for shopping online. In addition, guitar effects noise Reduction 48% mentioned lower prices as another advantage, while 37% cited an increased selection of options.

UK consumers are also becoming more environmentally conscious in their shopping online. For example 79 percent of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They might even take action if feel their deliveries are not coming in environmentally friendly packaging.

Some customers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer who has their size information saved. This lets them avoid the return process and get what they want quicker.

It is interesting to note that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and are aware of the length of time it takes to receive an item via the mail.

3. Online shopping in the UK according to the age range

Shopping online is a huge hit in the UK. The most popular purchases are clothes and accessories followed by groceries and then media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. It is also simple to compare prices and items on the internet when making these kinds of purchases.

It is important to know that online shoppers are a diverse group. This is why it is crucial for e-commerce businesses to know what their target audience is seeking when they purchase products. Additionally it is important to be aware of how much time each age group spends shopping online. For instance the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to accomplish online tasks.

The older generations however tend to have more cautious buying habits and are less affected by the online ads. They are also more likely to go to stores in the high street to see and touch products prior to making purchases. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still appealing.

Another interesting factor to consider when it comes to online shopping is that older generations are more likely to demand and demand free delivery on all of their purchases. Additionally they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Additionally, 61% of those over 55 claim that they will add more items to their cart in order to reach the threshold of free delivery.

4. Online shopping in the UK by gender

In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of these looking for brands that support and are in close contact with their local communities.

Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. Online sales aren't restricted to clothing. Other items like jewellery, kitchenware and sports goods are also available.

In the process, online shopping is becoming increasingly popular as a way to find the best prices on these products. Some analysts estimate that by 2024 online sales could make up more than a third of all retail sales.

Some retailers are struggling with the rise of online shopping while others are thriving. Online sales are booming in fashion, health and wellness as well as home and garden and consumer electronic.

In the near future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet continuing to increase it is anticipated that more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is a major European online marketplace. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it an ideal spot for retailers who wish to improve their online presence and provide an easy shopping experience.

During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued following the pandemic, as consumers continue to embrace shopping online as an alternative.

Online shopping is a significant portion of the UK retail industry There are estimates that it could account for a third of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advancements in technology.

57% of UK online shoppers say that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who claim that there's a greater selection of products online are closely behind. This is in contrast to Europe where a higher proportion of shoppers said that lower prices were the primary reason for their decision to shop online.

Online shoppers are also eager to try new products and brands. Nearly 25% of online shoppers have bought products they've never seen on the high-street before, and half are eager to try new items when purchasing from the marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK customers, with 29% of online shoppers using the buy now pay later option over the last year.

A robust return policy on the internet for the UK is also a key aspect of e-commerce. A majority of online buyers (59%) look up the return policy of a retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.