marketing content examples (get more info) For B2B Businesses

The best marketing content resonates with customers on an emotional level. It gives new concepts and ideas to help solve issues.

It doesn't matter if it's a captivating video presentation or an in-depth white paper, the most effective marketing content provides value for its audience and reaches its branding goals. Learn from these eight branded content examples that do it right:.

Blog Posts

Blog posts are a well-known type of content for marketing that companies utilize to share their insights, thoughts and stories on their website. They can be educational or cover any topic. They may include polls, audio, video, or images to increase the quality of the content. This will improve the on-page SEO (search engine optimization).

Creating high-quality blog posts starts by conducting market research to find and confirm some key pieces of information about your readers. Once you've identified your audience and their interests then you can begin creating ideas and writing.

Blog posts can be classified into several categories, including how-tos listicles and infographics. These types of blog posts ensure that your website is brimming with variety and offers the value your audience expects.

A how-to blog post is a good example. It can teach your audience new skills and help them solve problems. This makes it a crucial piece of marketing content that keeps your readers engaged. A curated list is a type of blog post that utilizes various real-world examples to demonstrate a certain point. This type of blog post can also be used as a marketing tool to boost the credibility and visibility of a brand.

Case Studies

Case studies aren't as sexually attractive as a viral blog post but they are one of the most effective marketing pieces you can make. They are a great way to showcase your the expertise of your company and establishing trust with potential customers. A case study that is well-written can help your audience solve a specific problem by demonstrating how the product or service helped a prior customer solve the same problem.

Use videos and infographics to make your case study more engaging. Be careful not to make them into ads, as it will undermine the credibility of your brand. Instead, you should focus on creating a useful resource that will inspire and empower your readers.

You can also make use of case studies to show testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is most effective when it is backed up by data.

White Papers

Contrary to feature articles and blogs white papers are generally longer-form and provide greater knowledge and depth of research. B2B brands utilize them to show their leadership in their field or offer a unique perspective to help customers make buying decisions, gain knowledge about their industry, or solve problems for their business.

Due to their high quality of deep content, they are a great tool for building trust with readers who are not experts and positioning businesses as an authoritative source of information. They can also assist potential customers move through the sales funnel.

White papers come in a variety of types however they are most effective when tailored to specific audience. This means everything from the tone of voice to distribution strategy should be geared towards your ideal reader.

White papers often provide research findings, however they can easily get lost in theory without providing readers with practical applications. To avoid this, backgrounders and solution-oriented white papers must include some form of success story to keep readers engaged. Additionally interactive designs are becoming popular in white papers. They allow readers to filter tables and charts to focus on only the information they need. This makes it easier for the reader to understand and move through the sales channel.

Videos

Videos are a great method of communicating with your audience and are an excellent way to promote your business in a lively and interactive manner. They are great for capturing the attention of your customers and conveying complicated concepts.

Tutorials, instructional videos, and demonstrations are a few of the most well-known video types. These videos are meant to educate your customers about your products and increase their loyalty.

These videos can be used to showcase the expertise of your industry and can be used as an article on your blog, or in a sales presentation. They can be a fantastic method of connecting with your customers, particularly when they relate to current events or cultural trends.

You can use testimonials to build trust in your brand and encourage new prospects. You can ask your existing clients to record their experience with your brand or go onto Reddit and hold an AMA (Ask Me Anything) session. You can create screen-share videos and how to videos that are titled based on specific issues. If you have an ecommerce solution that helps small to mid-sized businesses run their online stores, title your video "How to Create Shopify Store". This will help you rank it in search engines.

Testimonials

Testimonials are a different type of social proof that helps people trust the credibility of a brand. They can be found in text or video format and are a fantastic tool to boost sales and improve a business's online image.

Testimonial marketing content works well because it focuses on the specific needs of each customer and how the company's product or service solved those problems. It also gives credibility to the business because it shows that others have utilized the product and found it useful.

If you choose to use testimonials, be sure you include a name, title and company as this will help to increase their credibility. Make the testimonials as personal as possible by including faces. This will help create an emotional connection between the customer and the brand.

While some businesses prefer to have separate testimonials pages however, you can also incorporate them into other pages of the website. If a testimonial refers to an item for instance it can be displayed on the page for the product or checkout page. This approach will avoid a testimonials page being visited less often than other pages and will still give the same social proof.

Interactive Landing Pages

Interactive elements on landing pages increase the level of engagement of visitors. This kind of content marketing funnel can help your brand achieve the goal of converting visitors to leads. Interactive pages are more engaging than static pages using the usual signup form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its benefits and keep the user engaged. The page includes an easy sign-up form with multiple options, which shortens the conversion process further.

This interactive landing page from TransferWise is another example. The first page offers real-life success stories as well as social proof to reassure potential customers that the service is worthwhile and then lets them complete a simple form for more information on how the service operates.

A landing page can be an excellent option for B2B marketers to build a list. You can offer a free eBook, webinar, free trial or any other type of content to entice your audience to sign up for their contact details.

Headache Trackers

Content should inform the consumer about headache triggers and the best way to treat them, during the initial stage of consideration. Examples include infographics which provide information about the top causes of headaches, or white papers that share exclusive research on the science behind headache remedies. White papers usually require users to supply their email address as a condition of access. This helps to build credibility and trust for the brand with potential customers. Minen states that headache trackers, which let users monitor their levels of stress and food intake, could be beneficial during the research stage. Minen advises users to be cautious when drawing conclusions from data from their tracking. It could not reflect the true nature of headache triggers.